This case study for SWOT and PESTLE is designed using a gay married couple as the business owners who are setting up a business specialising in LGBT events. This case study is a great way to embed equality and diversity in the classroom while your learners use their knowledge in a practical way. Learners must produce a SWOT and PESTLE analysis for the business and then create a visual representation of the strategy for the business owners. This case study is suitable for GCSE, A Level and BTEC as well as any other business related courses.

This worksheet contains 12 examples for learners to work through, 6 for each type of ratio. Learners will have to calculate both ratios and explain the implications of the result. The final task asks learners to write a summary about these types of ratio analysis, linking the calculations to the wider context of the business. Please note the worksheet does not have the formula stated on it as this worksheet is designed to ensure learners do not rely on the formula being given to them. This worksheet is useful for the Level 3 BTEC in Business and A Level Business, amongst other types of qualification.

This lesson covers C1 Design Creation of BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including; Brand activation process, e.g. modelling of products/applications and prototyping, testing and feedback, revision and refinement, production.

This resources gives the learners different market research scenarios. On an individual basis, learners will decide if each situation provides Primary or Secondary research and if the data will be Qualitative or Quantitative when collected. Learners then get into pairs and peer assess their results.

This full lesson covers F3 of Unit 6: Principles of Management, including; • Quality control. • Lean manufacturing. • Six sigma.

This full lesson covers F1 - Quality Standards for Unit 6: Principles of Management. Content covered includes; British Standards Institution (BSI). International Organization for Standardization (ISO). Kite marks Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, including several tasks and links to external media, covers C3 of Learning Aim C for Unit 7: Business Decision Making. Areas covered; Economic trends Market trends Social trends Evaluation of importance of trends when making decisions Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This casestudy provides a scenario for learners to apply a PESTLE and SWOT analysis too. The case study has two grids attached, one for PESTLE one for SWOT. This group activity is engaging and allows the learners to apply their knowledge to the given situation.

This 12 slide presentation features 10 different customer service scenarios. Learners are required to analyse each scenario and come up with an action plan for each. They must also discuss the skills required to ensure the scenario is dealt with effectively. This activity can be used for a variety of qualifications and contexts.

This full lesson and supporting handout covers A2 of Learning Aim A for Unit 1: Exploring Business. The areas covered include; Internal and external stakeholders Suppliers, lenders, competitors, debtors, creditors, customers, government agencies, pressure groups. The influence of these stakeholders on businesses. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas; Workforce planning (reasons why businesses recruit) Job centers and agencies Internal and external job advertisements Online recruitment (with links to psychometric testing) Traditional methods Recruitment and business success Successful staff integration. This lesson contains a variety of activities for learners to engage with.

This full lesson, with supporting handout, covers B2 of Learning Aim B for Unit 1: Exploring Business. Topics covered include; Aims Objectives Public Sector Aims Private Sector Aims SMART objectives Individual and group activities

This whole lesson covers E2 of Learning Aim E for Unit 1: Exploring Business. Topics covered include; Improvements to products, processes, services and customer experience Business growth Development of new and niche markets Offering a USP Improved reputation and recognition Smarter working Risks - Failing to meet operational and commercial requirements Failing to achieve a return on investment Cultural problems (resistance to change, unsupportive processes and systems, insufficient support from leadership and management) Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with supporting handouts, covers the following areas; A PESTLE recap activity SWOT analysis 5C Analysis Porter’s Five Forces This lesson is supported with links to video clips, handouts and group activities. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with accompanying tasks, fully covers Ethics in recruitment (A3). Topics covered include; What is ethics? Honest advertisement Confidentiality Fair questioning Fair selection criteria Disclosure if working with family/friends Equal opportunities legislation Right-to-work legislation The lesson contains links to relevant media including news articles and videos. Several tasks are included to keep learners engaged.

This full lesson, with supporting handouts, covers C1 of Unit 1; Exploring Business. Areas covered; Political factors Economic factors Social factors Technological factors Legal factors Environmental factors This lesson has several group activities and class discussions, concluding with a case study in which learners must apply a PESTLE analysis to a small business.

This full lesson covers, as part of Learning Aim A: Types of market Market segmentation Branding Brand personality Brand image USP Implication of business size on marketing activity Budgetary constraints Availability of specialist staff The lesson contains videos and tasks to engage students. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include; What is digital marketing? Digital marketing and objectives Digital marketing as an extension of the marketing/promotional mix Current trends in digital marketing Targeting specific market segments Development of customer databases Lead generation The lesson contains several tasks and links to external media to engage learners and to bring theory to life. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of Learning Aim B: The purpose of market research Rationales Identifying target markets Identifying size, structure and trends Identifying competition Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas; The role and purpose of marketing Marketing aims and objectives Activities Knowledge/Skills/Behaviour linked to Unit 2 Images removed for copywrite reasons, you will need to add your own images e.g. business logos.